Search Engine optimization (SEO) allows you to increase the quality and quantity of website traffic by increasing your website’s visibility to search engines. SEO requires continuous maintenance and adjustments to stay relevant among an everchanging landscape.
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SEO is what marketers like to call an “inbound” marketing strategy. That just means the people who see your business actually need it right in that moment; you are not interrupting their day with a cold call about your business, but displaying important information that they were looking for. Search engines are really good at identifying the intent of a search, and equally good at matching that search with the best answer.
SEO generates high-quality, high-intent leads who have a genuine interest in your product/service/blog post. If you match the correct keywords, this increases your website’s visibility which leads to more website visitors, more potential customers and ultimately more revenue.
There is no one-size-fits-all with SEO. We do recommend to invest in SEO for a minimum of three months before you can expect to see your sought results. However, SEO is a long-term startegy that needs continuous attention to increase and maintain profitability.
Search engines are continuously developing and changing to make the user experience more relevant and meaningful. This means that the technology is getting smarter every day, and as such our methods have to adapt accordingly. The old way of doing things (keyword stuffing or adding as many links as possible – a form of black-hat SEO now) does a lot more harm than good.
There are hundreds of things that affect your website’s ranking, and these things also often change. SEO experts have to stay on top of new algorithms in order to make sure your website applies to all the best practices and is optimised to its fullest potential.
The exact answer to that question is something only Google will know. There are reportedly over 200 ranking factors! One thing we do know for sure is that the algorithms used by search engines are uniquely catered to each unique searcher. Not only does you website’s content influence where your website ranks, but so does their search history, location, device and many other factors unique to that person. That is why some keywords don’t perform well when one person searchers for it compared to another. Thankfully, there are some best practices to follow that keep your business in the right lane.
This includes any SEO changes made on the website itself. From the content itself to the meta-data of the content. A site that loads quickly, is mobile responsive and is easy to navigate also heavily influences ranking because it is directly related to user experience.
The keywords you use will be the key to linking your website with search queries. It is important to make sure that you are using the correct keywords to match search intent. Using the correct keywords also directly influence your ranking and relevance.
Off-page SEO mostly concerns links. Links are important because they indicate that people found your content interesting and informative enough to link to it from their own sites. This builds your own domain authority and thought leadership as well.