Google Ads places importance on micro-moments and intent. This just translates to those moments when a potential customer searches for something they really need with the purpose of taking action on the results they get. These moments are similar to the idea of a customer calling you to request a specific service you offer.
our value-added service offering
your success is our success
FREQUENTLY ASKED QUESTIONS
All the answers are right here
Text ads contain only text, while Display ads also contain images. They also differ by network; Text ads show on the Search Network (but can also show on the Display Network with Display Select) and Display ads show in the Display Network.
Google Ads (sometimes also defined as SEM – Search Engine Marketing) is a faster way to see results than you would with SEO (Search Engine Optimization). Google Ads is also referred to as Pay-Per-Click (PPC) Advertising, because you have to pay Google a specific amount of money (ad spend) for every click you get. You don’t have to pay Google for SEO, but you often do need to pay an SEO specialist. SEO is a long-term commitment, and often very expensive.
Google Ads can (and should) work for everyone, no matter what they do. Chances are, Google Ads didn’t work for you because your campaigns were not managed correctly. There are countless factors that influence your campaign performance, and if you don’t know where to optimize what, you will waste your money. Our Google Ads campaign manager is Google certified – you can be sure that every cent of your ad spend will be optimized for the best possible results.
That’s perfectly fine! If you merely want us to do the setup, all you have to do is pay the setup fee. However, we highly recommend that you let us handle the monthly management of your campaigns as well.
Behind every single search and ad click there are countless mechanisms and algorithms running every single second. The ad landscape is continuously moving, and regular maintenance and optimization allows you to adjust your settings to move with it. From your keywords to your bids to your budget, everything influences your performance. Just like a well-oiled machine, your account needs regular oil changes!
There are various reasons why you might not see your ads:
- You are not searching with the right keywords
- Your ads may be limited by your budget and not show to all people
- Your computer’s IP address might be in a location you are not targeting
- Your IP address may be excluded from targeting to improve performance
- Lower ad quality score due to your website
Check your settings, or have your advertiser check your settings, to make sure everything is setup correctly. Your results should be a clear indication of your campaign performance. And remember to measure it over time as well, as seasonal changes often impact results.
No worries! While our packages often suit most businesses, we understand that your unique business needs and goals sometimes require something more fitting. Just reach out to our team and we’ll work with you to develop a custom package.