Branding is about the visual extension of your business. Creating a cohesive and interconnected perception of your business boosts customer loyalty and brand recognition.
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The pricing is very versatile, because every business is unique and therefor has unique needs. We develop a package based on what your business actually requires. Sometimes that can be a very wide range of things, from competitor analysis right down to logo design and everything in-between. Other times you might just need to rethink your packaging.
Getting the actual building blocks ready could take a few months, as these are the features that determine the image of your business for years to come. It requires intensive collaboration, care and insight, and will often require some trial and error. However, for your brand to be a recognised thought leader within your niche could take several years. A brand connection is just like a relationship – it takes time to develop and build on trust.
Branding is not something that you invest in once, and then you’re all done. It is a continuous and evolving process that never ends. Every product, every client and every single interaction has to reflect your brand message in order to be consistent and recognizable.
Your logo is just once piece of your branding. While a very important piece, it is far from the only piece. Your branding includes everything about your business; your message, your value, how you treat customers, what people can expect from you – everything that makes your business unique. Your brand is what people build relationships with, what they connect with. Think about the Coca-Cola company. The drink is consumed and known across the globe, yet they still run creative campaigns and rethink their branding.
Most businesses rebrand every 7 – 10 years to keep up with consumer changes. However, if your business direction/values or whatever the thing unique to your brand is changed, you should consider rebranding. After all, you cannot keep sending out a message that’s not true anymore. People notice it, and that can cause incredible harm to your business.
Your company culture is directly linked to your branding. Your branding speaks to your message: your vision, mission and values. If these concepts are incorporated into every part of your company culture, your employees become advocates. Their day-to-day decisions will be in-line with the direction in which your business is heading. The power in a supportive network should never be underestimated – and having all your employees on the same page and working toward the same goal because the believe in it will bring your company’s potential to a whole new level.