Earlier this year Apple announced its intention to change its policy regarding ownership of Developer Accounts uploaded to the iOS Apple store. The new policy which came into effect on the 01st April 2018, required that every mobile app build and published for Apple iOS applications must be registered under the company’s own Developer Account. This is now mandatory in order to publish or republish any apps in the future. The cost of the Developer Account is $99 per year, payable to Apple directly via the developers’ platform.
Prior to these policy changes and new regulations, CN Marketing assisted small business owners to publish and upload their mobile apps under one Developer Account, this being CN Marketing’s own Developer Account.
Apple’s new policy is meant to put full ownership of the app in the hands of the business owner. In other words, if the app is for Pete’s Pies, the Developer Account should also be under the name of Pete’s Pies. Apple wants local businesses to have reviewed the App Store documentation and agreement themselves as well and take a more active role in the app publishing process.
In essence, Apple’s goal is to raise the bar for mobile apps, and in doing so making it a little more difficult to upload apps to their App Store.
What does this mean for your business app?
- In short, what this means is that if your mobile app was submitted before April 1st, 2018, that it might not necessarily have been automatically rejected ahead of their upcoming policy change and intentions to enforce the policy. However, into the future, what this means is that if we were able to submit your app to the store before the 1st of April 2018, and it was accepted, you would have at some point into the future still have to sign up for your own Apple Developer Program. The way that Apple would enforce their policy change, was when we resubmitted the app to apply changes and/or any app updates as may be required by Apple from time to time. It is at this point in time that Apple would reject to publish these changes, and instead force your business to get your own Developer Account. Effective 1st July 2018, Apple have now enforced this change in their policy when submitting an app to their store. You may recall our blog post regarding the Supreme Court of Appeal case Pepper v Apple monopoly follow click here to read it
- The cost per year is $99 payable directly to Apple. There is also roughly a 3 – 5 week waiting period before the account is approved. This is due to a D-U-N-S (Data Universal Numbering System) number that must be applied for which is a proprietary numbering system developed and regulated by Dun & Bradstreet that assigns a unique numeric identifier, referred to as a “DUNS number” to a single business entity.
- Into the future, Apple will only accept new apps and/or revisions according to their revised App Publishing Policy, and the Review Team may accept or reject your business app even if we submit the app for publication to your business Developers account.
- If you are confident that the success of your business app is not dependant on availability on Apple devices, we suggest maybe not publishing to Apple stores at all. Many business enterprises have instead opted out of an iOS application and have chosen to continue with Android and HTML5 pages instead. Apple users will have access to the HTML5 webpage on their devices- although they will have limited access to features. These features include Push Notifications and In-App Messages.
To download a pdf guide click on the link below:
How to order and create a Developers Account with Apple